The Tripping Point
“Gladwell’s law of the few is catnip to marketers and businessmen and community organizers and just about anyone else in the business of shaping or manipulating people. And it’s easy to see why. If you can just find these special people and influence them, their connections and energy and enthusiasm and personality would be put to work for you. It’s a plausible-sounding story, and yet as with so many appealing ideas about human behavior, the law of the few turns out to be more a matter of perception than reality.”
—Last quote. This one’s a good Kindle read if you’re looking for something, though I got the ol’ tree-killer version.
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